Details
Client: Sanofi
Year: January 2022
Creative Direction: Emily Gregoire
Production: Emily Gregoire
Storyboard & Concept: Gabriel Macchiavello, Alyson Hyman, Emily Gregoire
Design & Illustration: Lorena Besana, Florencia Dobler, Mallon Khan, Gabriel Macchiavello
Animation: Emily Gregoire
Sound Design: Mallon Khan
In an industry where presentations often feel dry and clinical, paying attention in long virtual meetings can be a challenge. Sanofi asked our team to plan a highly engaging, interactive, and out-of-the box Virtual Investigator Meeting (VIM) for their clinical trial.
Our goal was to inspire attendees to actively participate in the virtual meeting, despite the endless distractions they face.
We proposed a hype video to grab attention with an unexpected creative hook to set the tone for the rest of the event.
I had the pleasure of producing, directing, and animating this project, working alongside a talented team of illustrators and designers to bring this vision to life.
Discovery & Ideation
From the initial brief, we knew we needed to incorporate the idea of ignoring distractions, like emails, message alerts, and social media, in order to promote active participation in the meeting.
The clinical trial being discussed was a long term pediatric study on eczema, so we wanted the video to be childlike, playful, and adventurous.
That tone led us to the idea of a video game concept where the subject, a healthcare provider, had to fight off distractions in order to gather all of the information they can while attending this meeting.
Collaborating with a Medical & Behavioral Strategist, we pinpointed the top five motivations driving healthcare providers to engage in clinical trials. The video weaves these motivations into its narrative, emphasizing how active participation in that meeting can help investigators achieve their larger goals.
Results
Sanofi has returned to our team to plan their investigator meetings for the following three years since the original video creation and plan to continue for the duration of the study.
We turned the original video into a reusable asset template that has been used in six more investigator meetings for various clients since.
❞
Everyone loved the hype Video and all the materials prepared, thanks for making this Meeting interactive and so engaging to participants!
Clinical Trial Lead
Sanofi
❞
It was great to see the enthusiasm and optimistic attitude of our investigators towards patient retention discussion and responses to the Slido questions. It was a creative VIM and great team effort!
Clinical Project Manager
IQVIA
Like what you see?
Let’s not let this moment slip away. Who knows what we can create together!