The Quest for Study Success

Details

Client: Sanofi

Year: January 2022

Contributions: Creative Direction, Production, Design, Animation, Creative Lead

Strategic Angle: Behavior-change through storytelling, challenge the status quo, and create scalable assets

Challenge

In an industry where presentations often feel dry and clinical, paying attention in long virtual meetings can be a challenge. Sanofi asked our team to plan a highly engaging, interactive, and out-of-the box Virtual Investigator Meeting (VIM) for their clinical trial.

Our goal was to inspire attendees to actively participate in the virtual meeting, despite the endless distractions they face, so we proposed a hype video to grab attention with an unexpected creative hook to set the tone for the rest of the event.

Solution

I developed a vibrant, video game-inspired hype video concept where the subject, a healthcare provider, had to fight off distractions in order to gather all of the information they can while attending the meeting.

After consulting with a Medical & Behavioral Strategist, we pinpointed the top five motivations driving healthcare providers to engage in clinical trials. We weaved these motivations into its playful narrative, emphasizing how active participation in that meeting can help investigators achieve their larger goals.

Results

Sanofi has returned to our team to plan their investigator meetings for the following three years since the original video creation and plan to continue for the duration of the study, all while expanding scope with additional assets.

We also turned the original video into a reusable asset template that has been used in investigator meetings for six additional clients.