Details
Client: IQVIA
Year: 2023
Art Direction, Design, & Animation: Emily Gregoire
The software development team at IQVIA wanted a series of walkthrough videos to guide users through their newly-created Mobile IP app.
We created 6 motion graphics in total: a 5-minute overview video, and 5 walkthrough videos for the different sections within the app.
Challenge
The largest challenge with this project was the limited budget. We had a total of 55 hours for the strategy, content development, design, and animation of all 6 videos.
The average time spent on a 5-minute video within the creative studio had previously been 60 hours, so we had to focus on simplifying design and streamlining processes to get down to an average of 5 design hours per video from start to finish.
Discovery & Ideation
To reduce production time as much as possible, we decided to remove voice over from the 5 workflow videos and create a template that they all followed.
This allowed us to animate the components of the first workflow video and reuse those animations for the subsequent 4 videos while easily dropping in the new content.
Results
In the end, the six videos took 30 design hours total, which was a 92% reduction in production time from our team’s average video production time.
This templatized design approach sparked a department-wide initiative to create more video templates that would allow us to capture lower budget clients on quicker timelines without reducing quality.
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