Tanner Staging Assessment HCP Training

Details

Client: Confidential

Contributions: Creative Direction, Motion Design, Storyboarding, Visual Design

Strategic Angle: Sensitive instructional design, empathy and clarity.

Challenge

HCPs required training on the Tanner Staging Assessments. Content needed to be accurate, professional, and sensitive.

The Tanner Staging Assessment is used to document and track the development of secondary sex characteristics of children during puberty. It is usually performed by PCPs, but in this study, the psychiatrists at the sites are expected to perform the assessment, which is unusual for them.

This can create uneasiness in both the participant and the provider, which impacts participant satisfaction with the study.

Additionally, the assessment is based on visual inspections rather than measurements, which can lead to inconsistent scoring across sites and inaccurate clinical trial data that could put the trial at risk.

Discovery & Ideation

For this project, we worked closely with our medical and behavioral strategy team to understand schizophrenia and bipolar I disorder in kids and intentionally incorporate those insights into the look and feel of the final deliverables.

The sketchy illustration style we landed on evoked a sense of unrest and change and movement, which represents the aesthetic and mindset of teens and pre-teens in general as well as those diagnosed with schizophrenia or bipolar 1 disorder.

Although our target audience was healthcare professionals, I used the visual style to emphasize the study population’s experience to build connection and empathy from the HCP to the people they will be treating. The visual style is also uncommon in healthcare, which is a strong visual hook.

The goal was for the empathetic and unique art direction to improve engagement with the content itself and promotes longer-term retention of that information.

Results

Improved HCP confidence. Positive feedback on respectful handling of sensitive subject matter.

The eLearning module and videos have become cornerstone examples in our team’s asset catalog and have been prominently featured in numerous business development proposals.