Details
Client: Abivax
Year: November 2022
Contributions: Creative Direction, Storyboarding, Illustration, Animation
Strategic Angle: Bridge science and design, lead cross-disciplinary collaboration
Challenge
Abivax needed a clear and engaging way to explain the mechanism of action (MOA) behind a new therapeutic. Existing materials were too technical for non-specialist audiences.
★★★★★
[The client] said how she feels Abivax and IQVIA are really connecting. She acknowledges they aren’t always easy to work with…but that she feels you are all coming to a place of blissful collaboration, great communication, which is exactly where you want to be.
IQVIA Clinical Project Manager
Solution
I led the creative direction of a 2D motion graphic video that simplified complex science through storytelling. Collaborated with medical writers, developed a storyboard, created vector illustrations, and ensured accuracy and compliance.
Going Further
After showing the video for the clinical trial training, the client decided to use it in a wider set of circumstances, including the Abivax website.
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Let’s not let this moment slip away. Who knows what we can create together!