The Power of We Brand Launch

A bold internal branding campaign that authentically celebrated diversity and collaboration, driving strong division-wide engagement

Details

Client: IQVIA

Contributions: Creative Strategy, Branding, Motion Design, Presentation Design

Strategic Angle: Brand storytelling, align identity with culture

Challenge

IQVIA Medical Communications needed to launch the Power of We initiative, celebrating diversity and collaboration authentically while merging two divisions with vastly different cultures.

The storyboarding process started with some (very) rough sketches. I focused on kinetic typography due to limited resources and a tight timeline.

Solution

Created a bold visual identity, branded assets, and motion assets. Integrated employee voices, designed launch videos, optimized for internal channels and events.

We created an expansive PPT template for stakeholders to use throughout the 12 months of presentations and workshops.

Results

Key component of IMC’s finalist placement for Medical Affairs Agency of the Year at the 2025 Communiqué Awards.

Received high praise from leadership in division-wide Town Hall meetings as a leading factor in improving team culture throughout the year.

4.55/5 employee satisfaction rating for the initiative.

★★★★★

“I am working harder than ever on remaining work-appropriate, but have to let you both know THAT YOU F***ING NAILED THE VIDEO. NAILED IT.”

Leadership Team Member

IQVIA Medical Communications

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Let’s not let this moment slip away. Who knows what we can create together!

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