ISMPP Conference Booth Video

A dynamic motion graphic booth video that doubled conference leads by transforming static slides into an engaging experience.

Details

Client: IQVIA Medical Communications (IMC)

Year: April 2024

Contributions: Creative Direction, Art Direction, Design, Animation

Strategic Angle: Elevate brand presence, drive measurable outcomes, and lead cross-functional collaboration

The video had to align with the previously-designed booth and follow strict IQVIA brand standards.

Challenge

The IQVIA Medical Communications team needed an engaging booth experience for the ISMPP conference. The previous approach relied on static, text-heavy presentation slides that failed to capture attention or drive meaningful engagement with booth visitors.

Mood board with imagery I pulled from other IQVIA brand-approved materials, some of which I had worked on as well.

Solution

I led the creative direction, design, and animation of a dynamic motion graphic video that distilled complex messaging into a concise, visually captivating format. The process included collaborating with strategists and subject matter experts, storyboarding a narrative flow, designing looping booth visuals optimized for large-format screens, and animating with a focus on capturing the attention of passers-by.

Static storyboard frames.

Results

Booth engagement increased significantly compared to prior years. The client reported a 100% increase in leads generated. The video was later repurposed for training and presentations.

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